Okay, let's talk about the "real first" (真第一) phenomenon and Xiaomi's potential for becoming the "Double 11 Champion" (双十一冠军). This is a very common observation and a key part of Xiaomi's (and now Redmi's) strategy.
"Understanding the "Real First" (真第一) Phenomenon:"
1. "Meaning:" "Real First" literally translates to "Real Number One." In the context of e-commerce, especially during major sales like Double 11, it refers to a brand or product achieving the absolute top position in sales rankings across key metrics (like total sales revenue, number of orders, or specific product categories).
2. "Xiaomi's Strategy:" Xiaomi has cultivated this reputation strategically. They often launch highly anticipated flagship phones (like the Xiaomi 13 series or Redmi K series) on the Double 11 platform. By doing so, they leverage the massive traffic and consumer excitement of the event to secure the top sales spot for a significant portion of the day or even the entire event.
3. "Why it Matters:"
"Visibility & Prestige:" Being "Number One" is a powerful marketing achievement. It generates massive media attention, social buzz, and reinforces Xiaomi's image as a leading tech brand capable of driving consumer demand.
"Market Confidence:" It signals strong product appeal and market confidence in Xiaomi's offerings.
"Consumer Perception:" Many consumers
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从现在的情况看今年双十一好像就小米发了战报,也不知道是友商表现不如去年同期还是什么情况。所以就单独给大家盘点一下小米双十一的成就,这个双十一小米可以用第一拿到手软来形容,毕竟各项冠军太多了。

根据官方的信息小米在今年双十一全渠道累计支付金额突破290亿,又创下了新高。但是大家要注意一点这个290亿应该是不包括小米汽车的。因为海报上展示的仅是手机、手表以及生态上的产品。如果包含汽车的支付金额,突破300亿那是妥妥的。另外小米手机连续三年在双十一整体排名第二,国产排名第一。今年进步最大的是小米手机不仅是国产销量排名第一的品牌,也是国产销售额排名第一的品牌,这说明这个双十一小米的客单价提升非常大,国产双冠王实至名归。

在整体国产排名第一之外,再给大家罗列一下小米在单领域的成就
1、在6000元以上价格区间小米17 Pro Max是国产销量排名第一的机型,且领先友商的优势非常明显;
2、1500-1999元售价区间,REDMI Turbo 4 Pro排名第一,REDMI K80排名第二;
3、2000-2999元售价区间REDMI K80至尊版夺冠,REDMI K90排名第三;
4、3000-3999元售价区间小米15整体排名第二,国产排名第一。REDMI K80 Pro整体排名第三,国产排名第二;
5、4000-5999元区间小米17 Pro排名第三,国产排名第二;
6、全部手机单品累计销量Top10之中小米的机型独占三席……

看到了吗?这还仅仅是小米在手机领域取得的成绩,在生态领域的第一那就更多了,在此就不一一举了,道理大家都懂。因此来讲现在的小米行业人士根本不知道用什么来形容,因为它涉及的产品类别太多了。

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